Chinese budget hotel brand 7Days Inn and French football club OGC Nice have recently reached a consensus on cooperation intentions, with the same philosophy and goals as the basis, brand sponsorship as just the start, and a series of crossover cooperation in the whole global market to be rolled out in the future.
7Days Inn is said to become not only the first China's hotel brand to sponsor OGC Nice in this season of Ligue 1, but also the first China's hotel brand to sponsor the big five European football leagues.
"The cooperation between 7Days Inn and OGC Nice this time is based on their similar genes, including profound culture and tradition, powerful brand competence and vigor to innovate. What's more, both sides have broad horizons and open minds, and they intend to push forward their own brands into the international market and gain more opportunities for making brand publicity abroad and improving their brands." Head of Brand Business at 7Days Inn said.
Founded in 2005, 7Days Inn is a leading budget hotel brand and a strong performer in China. With a profound cultural accumulation and high public preference, it has over 100 million members and stands out as a national brand with strong IP competitiveness.
Renowned for its mesmerizing Mediterranean charms and numerous historical and cultural sites, Nice attracts more than 4 million tourists every year, equivalent to nearly 10 times the region's population. Nice, as well as the entire French tourism market, still holds great potential for Chinese tourists, head of Brand Business at 7Days Inn considered.
7Days Inn and OGC Nice will also launch a series of cooperative projects in the future, such as "A Mysterious Travel in Nice" to give an opportunity of watching matches in Nice home court and enjoying a sightseeing tour in Nice to faithful fans of 7Days Inn and OGC Nice.
