A ground-breaking new B2B travel alliance has been created in Asia, which is set to reshape the travel landscape by sharing hotel content, caring for its clients and delivering exceptional benefits the entire travel trade.
OPP Alliance is an industry-first cooperation that will initially see four major travel wholesalers in Asia team up to form a new regional powerhouse. Individually selected to cover a wide range of major markets, the original alliance partners include AntaVaya, Hotelpass Global, WebBeds and Westminster Travel.
As well as strengthening and sharing hotel and travel supply, the cooperative group will exchange technology resources and best practices, improving industry innovation and drive greater efficiency. Each member will remain completely independent and WebBeds will act as the alliance’s central coordinator. The OPP Alliance will continue to seek other like-minded partners in future.
Together, all partners will work together to deliver one of the industry’s most comprehensive collections of hotel content, ranging from major international brands to independent boutique hotels across Asia, which will be shared extensively between all members.
In the Asian Century, one of the major goals of hotels is to penetrate into Asia’s rapidly-emerging markets. OPP Alliance will enable this by providing more effective distribution through a single partner. It will also provide considerable benefits to travel suppliers and travel agencies, thus revitalizing the Asian B2B landscape.
OPP Alliance members will enjoy benefits comparable to airline and hotel alliances – an expanded network, centralized coordination and the ability to offer a stronger proposition to their respective clients. By exchanging best practices and business intelligence, this coalition will also drive innovation and efficiency, while being better able to anticipate and serve the needs of the travel industry across Asia.
Looking ahead, OPP Alliance will continue to seek new members in other Asian markets, and across the world, as long as they do not overlap with existing members. The structure of the alliance will ensure an equal standing for all partners, whilst also allowing each member to retain its unique brand identity and sovereignty.
