Following the successful premiere of the ITB China Industry Meetup Events in 2020, and with traveler confidence recovering swiftly in China, the ITB China organizers have announced to launch an ITB China Special Edition in 2021.
The two-day business event will make its debut in Beijing from May 7-8, 2021, to deliver an innovative showcase for business exchanges while providing a stage for sharing industry insights for the travel industry. The regular edition of ITB China 2021, together with the accompanying ITB China Conference in Shanghai, is being rescheduled to November 24-26, 2021.
The ITB China Special Edition in Beijing is a newly designed and hybrid event format that will feature two exclusive prescheduled meeting sessions with hand-selected Chinese buyers, representing the whole bandwidth of Leisure, MICE, Corporate and Travel Technology. A total of 1500 participants are expected to join networking events to establish new valuable contacts, as well as attend an extensive series of content sessions by C-level industry experts, focusing on new traveler demands and travel trends.
The hybrid character of the event will also be set up for those professionals who are not able to attend in person. Suppliers will be offered a solution for remote participation with an easy-to-exhibit package. The keynote speeches and panel discussions during the conferences will be made available to a global audience online through instant live streaming, while simultaneous artificial intelligence-based translation in different languages will be offered for all content sessions.
ITB China, the largest B2B exclusive travel trade show in China will keep revitalizing business relations between the Chinese and global travel industry during and after this major transformation of the market, and help global suppliers and Chinese agencies to quickly chart the newly developed travel business landscape in China.
The ITB China Industry MeetUp events, a specially designed networking format to bring together experts and representatives from the industry, were successfully held in six major cities in China from September to November 2020. The events attracted 53 sponsors and more than 1070 professionals. Altogether 95 speakers covering 36 topics discussed new market demands and effective market solutions in China.
Early committed exhibitors enjoy a 10% early bird discount on their ITB China Special Edition stand rental by registering before 31 Jan 2021. For further information please contact: exhibitor@itb-china.com
