ITB China, the largest B2B-exclusive travel trade show in China, and China’s leading digital trade media in the MICE and Corporate Travel sector, China BT MICE, announced that the Business Travel MICE Procurement Convention (BTMPC) will take place at this year’s ITB China Special Edition - a newly designed event format that combines core trade show with convention elements, held in Beijing from May 7-8, 2021.
As the most pragmatic and professional MICE industry event in China, the 10th edition of the Business Travel MICE Procurement Convention will take place on the second day of the ITB China Special Edition, 8 May 2021, to feature in-depth discussions on industry practices and new trends that will shape the future of MICE events.
The cooperation with BTMPC will sharpen the MICE profile of the ITB China Special Edition and add significant value to all participants by bringing in more MICE industry experiences on product innovation, transformation, upgrading, and expanding the network with more MICE and corporate travel professionals.
More than 500 MICE professionals, including MICE and corporate buyers, hotels, domestic and international destinations, and representatives from across the industry are expected to attend the Business Travel MICE Procurement Convention.
