Shanghai, March 11, 2013 - Jin Jiang International Hotels, China’s leading hotel brand, will be partnering up with Global Business Travel Association (GBTA), the world’s premier business travel and corporate meetings organization, at the GBTA China Conference 2013, held from April 15-17 in Shanghai, China. Jin Jiang International Hotels will host the whole conference at their flagship business hotel, Jin Jiang Tower, and will also be hosting a welcome dinner on April 15 at their flagship heritage hotel, the Jin Jiang Hotel. Both hotels are located within the former French Concession area in central Shanghai.
“GBTA is a highly influential international organization and we are confident that it will be successful in China. Having this event in China is ideal, given the fact that China is currently seeing positive and fast growth within the travel and hospitality industry and particularly within the business travel and MICE market. We believe in building strong and mutually beneficial relationships and this opportunity and partnership with GBTA will allow us to build our brand awareness within the corporate travel market segment,” states Cinn Tan, Senior Vice President of Sales & Marketing at Jin Jiang International Hotel Management Company Ltd. and a member of GBTA China Conference 2013’s steering committee.
This event will be GBTA Asia’s first regional Conference in China and will give both local and international participants the opportunity to learn more about the China business travel market from business travel experts in Asia. Held in the meeting and conference rooms of the Jin Jiang Tower, this event will bring together key industry authorities, corporate travel managers and high level executives from a wide range of leading local and global corporate companies, giving them a chance to network and learn from their peers.
Mr. Bernold O. Schroeder, Chief Executive Officer at Jin Jiang International Hotel Management Company Ltd. states about the event and its significance, “We are honored to have the opportunity to partner up and work so closely with GBTA for this important business travel industry event. China needs an association, such as GBTA, that can play a key role as an ‘educator’ and set a benchmark for the best management practices. Having this conference in China can help bring out and enhance the level of travel management standards in the country and to offer valuable advice on how to best equip ourselves in this fast growing market.”
