The online travel group stated that it has continued to expand its user base among the elderly demographics in China.
Taiwan aims for 12 million visitors in 2024; Malaysia eyeing over five million tourists from China.
Consumers like to buy travel in different forms, and the value of B2B distribution remains unchanged.
The focus on “value-for-money purchases” is paying off as quarterly transacting users increased substantially during Q3.
The share of Chinese online travel company’s revenue from categories other than accommodation and transport ticketing almost touched 15% in Q3.
Counting on hotels in the category to drive sustainable RevPAR recovery, along with factors like uncovering opportunities in lower-tier cities in China.
Continuous iterations of the group’s digital assets, including its powerful mobile app, is being driven by AI. Areas that AI is standing out is trip planning and content marketing.
Domestic trips up 71.3% in golden week; China says it will resume visa-free policies to spur inbound travel.
