Facebook or Instagram Marketing for Brand Promotion 2021: Which Is Better?

Facebook and Instagram are tools with great possibilities for promoting medium and small businesses online. Let’s compare these platforms in terms of the simplicity of targeting tools, promotion costs, and effectivity to discover the pros and cons of each one. 

This information can not provide a universal answer due to each brand’s specificity. So, what should newer companies and experienced brands do when deploying a marketing campaign? In our article, we present nine categories you can consider while creating a marketing strategy to promote your product on Facebook or Instagram in 2021.

Comparing tools to examine promotion performance is vital for ad effectiveness.

Starting a brand campaign online could be less overwhelming if you plan it. Depict all details in your personal essay about marketing strategy and stay confident because even if you’ve made mistakes, you can edit your approach later on. As a student, you always have some source to find information, like how you’re now looking for Facebook and Instagram marketing tools. Learn everything before starting: define your audience interests, look at each social media platform’s features for your brand’s niche, and note the essentials of them.

It is good for young people to get some prompts by reading other cases and essay samples on business. Otherwise, gain acknowledgment with review website where other business students can give you a better understanding of why they ask for custom texts on this topic. Remember that business is always a process, not a result, so you need to be ready for any flaws and inconsistencies while deploying ads on Instagram or Facebook. 

Brand marketing on Facebook and Instagram: pros and cons.

There is no ultimate answer on which social media is better for developing brand marketing strategies, Facebook or Instagram. Still, you can find a third position that suits your business appetites. If you believe that you can profit from one of them or try both, understand the following pros and cons for each. 

Facebook pros:

• High effectiveness of Facebook links – click-friendly platform.
• Wide audience target.
• Ability to set up a like campaign to see follower activity.
• Extended Facebook Ads Manager tools.
• Customized settings for brand promotion.

Facebook cons:

• Less visual elements to create promos (compared to Boomerang, Layout, or Instagram Stories).
• Data gaps and privacy issues. 
• Strict content standards (image size, amount of text, etc.).
• Requires an extended period of investing in ads before seeing results.
• Issues with organic add appearance among prioritized personal posts.

Instagram pros:

• Posts with ad functions include a call-to-action feature – redirect potential clients to your website.
• Increased product visibility for the targeted audience. 
• Increasing brand awareness through paid promotions in posts and stories.
• Ability to use some Facebook Ads Manager tools.
• Catchy visual content. 

Instagram cons:

• Inability to place a clickable link in the post’s description. 
• Limit of Instagram audience. 
• Lack of Facebook Ads Manager features such as followers page creation.
• Less value for written content.
• Requires more time to create, complete, and improve the feed permanently.

Having an image, you can move on to the next steps in planning your marketing campaigns on these platforms. Let’s have a closer look at other categories which will help you to make your decision.  

Enriching potential consumers’ activities on Facebook and Instagram

While Facebook is great for getting customer feedback flowing between business and group pages, Instagram could bring you more engagement organically. As every experienced marketer knows, Facebook is a platform for long-term investments. In this case, Instagram becomes more favorable than Facebook for entrepreneurs with a limited budget. Here you can grow your potential customers by updating the feed with posts frequently without any spending for promo actions.

You can grow your audience using hashtags. Instagram has a restriction of 30 hashtags per post, so you can use only those words representing your image or product more relatively. Marketers recommend including no more than five to ten corresponding hashtags to let other Instagram users see your post. Facebook also has ad rules such as the recommended ad length descriptions of 18 words, ad body text of 14 words, and headline of 5 words, with the update between 40-80 characters. 

Increasing advertising reach

Some brands like to use Instagram Direct Messages or Facebook Messenger tools to reach a wider audience. Still, this is a controversial way of gaining customers’ attention. Indeed, customers will pay attention to your product, but there is less chance they would like the way you contact them.

Otherwise, you can increase your followers’ brand loyalty by letting them write you when they want to. Give them an opportunity to make the first step by asking you what they need to know. Create all conditions to drive customer interest with such marketing attributes as a high-converting call to action, eye-catching heading, and informative ad content itself.

Types of social media posts: video, text, photo, GIF

Reflecting on Instagram’s visual design, each brand should take care of frequent content updates. When you expand your audience, it demands new information in the feed with images, text in posts, videos, or photos. Otherwise, if you are posting your ad on Facebook, don’t be afraid of showing your brand’s achievements and customer reviews. This statistic works excellently for engaging a new audience and making them believe in the benefit of your product. 

Demonstrating the product’s quality plays a central role in both platforms. You need to think about which format is better to represent your brand from a practicable viewpoint. For example, you can make a short video showing your product in use. Demonstrating your brand in real life (clothing outdoors, a cleaner on the dirty floor, etc.) increases your brand’s awareness and builds deep messages for your potential customers. 

Effectiveness of Instagram Stories compared to Facebook content formats 

As mentioned in the earlier point, one of Instagram’s cons is the unavailability to place a clickable link in a post. Meanwhile, you can do it in Instagram stories, which are also available among Facebook promo tools. Don’t overwhelm your promo campaign with excessive content. Try to redirect users to external sources with offers in stories. Potential consumers can get closer to what the brand provides. Bringing as much beneficial brand info as you can is also good with tap links to blogs, websites, or landing pages. 

Best strategies for various brand types 

While Facebook ads work great with a promotion in the traveling and education industries, Instagram works great with healthcare products, clothing brands, and jewelry.  In creating a strong content marketing strategy, you need to gain a sense of the audience. It is not a secret that each brand’s success depends on well-designed campaigns. These essential promo tools are fundamental for various content marketing strategies.

1. Facebook is great for short video introductions. Create videos professionally. It doesn’t necessarily mean to film with expensive equipment, but maintaining such mobile video cutting tools as Adobe Premiere Rush, YouCut, or InShot are essential for producing excellent results.
2. Present products by redirecting through tap-link sources to blogs, websites, and landing pages.
3. Create catchy texts. Consider Instagram’s word limit of 125 in ad captions, and don’t exceed 14 words for Facebook ad body text. 
4. Don’t forget about gamification for Instagram campaigns (giveaways, contests with random winners).
5. Represent the brand through catchy images.
6. Build banners on external sources (context ads).
7. Learn from competitors.
8. Get acquainted with SEO (Google Ads).

Facebook and Instagram demographics

Based on statistics, the Facebook audience is more engaged in commenting on group posts and activities, while Instagram users can be active participants of brand campaigns. This is explained by Instagram’s audience being much younger because 72% of users are in the age range of 13-17 years, while the same percentage on Facebook contains people in the 30-49 age category. Still, these figures change daily, so you have to balance between your brand’s vector and the audience’s specific needs. It is hard to predict where you could catch your potential customers’ hearts, with 1 billion Instagram and 2.32 billion Facebook active users per month. 

Bottom line: influencing factors and brand loyalty

Using these social media apps as promotion platforms leads many entrepreneurs into the discussion. After all, you need to understand which social media platform is more suitable for your brand. Depending on the niche your product is dedicated to, you can choose Facebook or Instagram tools for better promotion and effective marketing strategies. Test what social media works better for your brand’s needs, and have fun boosting your creativity!