With So Many Digital Marketing Companies In The World, How Do I Know If I Am Choosing The Right One?

As a small business owner, tapping into the world of digital marketing can be petrifying – especially if you have a limited understanding of how it all works. And to make matters even more complicated, how on earth do you settle on an agency that you can trust? With so many digital marketing companies in the world (each one claiming to be the very best), how can you be certain that you are choosing the right one?

There’s plenty of fish in the sea!

Think of looking for a digital marketing company to invest in, like finding a life partner. Even if you believe in ‘soul mates’, there are thousands and thousands of reputable and highly capable digital marketing companies that can bring excellent value to your business.

For example, if you are looking for digital marketing agency singapore, you will find a multitude of worthy candidates. So, don’t worry so much about not being able to find the right one! The key is to focus on avoiding the low quality ones (of which there are many) instead.

What does a low quality digital marketing company look like?

If you are to successfully avoid investing in a rubbish digital marketing company, you’re going to need to know what to look out for. The good news is that it’s actually rather simple. Avoid the following red flags:

• Guarantees: there are no guarantees in digital marketing. If a company starts making promises from the get go, you should be cautious. There’s a big difference between talking a big game and actually being able to deliver the goods. Silver tongues don’t put bread on the table.
• Mega cheap: digital marketing is resource intensive and if a prospective company is almost too cheap, then run a mile. Do your research and set realistic expectations about what you’ll need to invest in order to see positive results. Remember, successful digital marketing is designed to make you buckets of money – and that doesn’t come easy.
• Instant results: digital marketing, especially SEO, takes time! If a company starts promising instant results on a variety of different digital marketing methods, then they’re likely saying what they think they need to say in order to get you in the door.
• No case studies: this is a big red flag; if a digital marketing company is unwilling to provide previous case studies and success stories, then how confident can you be in their capabilities? If they say something like: “we cannot give out that kind of information due to client confidentiality”, it’s another way of saying: “we haven’t achieved anything worth talking about yet”.
• No social proof: if a company has limited social proof (reviews on Facebook etc.), then you should be wary. If there are no people talking about or praising their services on social media, you’ll be investing in them on blind faith alone.
• Poor communication: how well do they communicate with you? Do they clearly understand your needs? Have you had to wait long to hear back from them with a quote? Are you being passed around between multiple sales representatives each time you speak with them? You can tell a lot about a digital marketing company based on how organised they are in their initial interactions with you.

Final thoughts

In conclusion, finding a reputable digital marketing company isn’t too difficult, you just have to do your due diligence and avoid the biggest red flags. As long as a prospective company has plenty of social proof and case studies to boot, putting your faith in a company will be far easier. Know your worth.